To enrich the bond between you, your dog, and to cherish the love you have, forever.  

My goal is simple. To provide dog owners with the best gear for their adventures, and what helped me through the toughest time of my life, losing my soul dog. 

- Ashlee 

Everything I bought my dogs would look pretty and last for maybe a couple of months. I got sick of smelly dog gear, freying, stretching, and the constant need to replace everything. So I decided to create something my dogs and I could use that fit our lives, and that fit the lives of you and your dog, too. 

I don't want this business to be anything other than providing you and your dog the very best, while also helping as many dogs as possible, who dont have the lives our dogs have (yet). I have had this business since 2023. I still work a full time job, and have never paid myself a single cent. Because everything this business makes goes straight to where it needs to go, to help the dogs in need. I am a true believer that we can together make an incredible difference to dogs who need it all around the world.